Opt-In Email Campaigns (“Permission Marketing”)

Opt-In Email Campains (“Permission Marketing”) is not only a must have function of eCommerce sites, but also a valid marketing tool for all business. Email marketing can be an extremely cost-effective form of marketing. An effective campaign will keep your interested and loyal customers up-to-date with all your latest news and product announcements, and by having a mailing list tool, it has the potential to generate new prospects and help them to become future repeat customers. A major benefit of using opt-in mailing lists is that these are people who actually want to receive your newsletter, which will include information about your product and industry.

Typical uses:

Sending out newsletters
Useful company information
Business to business updates
Sales promotions
Special discounts

The ultimate marketing outcome in promotional email marketing is usually to generate click-through to your promotion and then either cross-sell or up-sell. The key to turning your first-time customers into repeat customers is by building solid relationships with your customer base. Email marketing gives your brand an edge in a tough market, a weekly or even monthly email campaign will keep your brand in your target consumer’s mind.

Objectiva can setup your Opt-In Email Campaign using our custom built, browser based mailer. The mailer can be installed as an option in your new website* ( *built by objectiva) or can be purchased as an add-on service, which will sit along side your current website. Our mailer interface allows you to send either plain text or HTML generated emails. For HTML based emails, objectiva will setup a professionally designed template, created around your company or current website branding.

Please contact us today if you require more information.

Note: Opt-In / Opt-Out functions (Subscription based) allow your users or customers to decide themselves whether they want to be placed on your mailing list to receive any of your business announcements / newsletters / product special notifications / etc. Subscription choices are outlined in the Spam Laws of most countries, Australia included. It is against the law to ‘SPAM’ send out unsolicited email campaigns. objectiva does not offer unsolicited commercial email campaigns (SPAM) and strongly encourages all of our clients to use only opt-in email lists. We will not setup email lists that are not opt-in / opt-out.

Download a copy of the Governmet SPAM Guide here
Download a copy of the Business SPAM Guide here